• Font cover
    Font cover
  • Final Product
    Final Product
  • Brand Translation
    Brand Translation
  • Early Sketches
    Early Sketches
  • Concept Sketches
    Concept Sketches
The Whirlblade in action
¿Qué hace?

The Whirlblade, the new intuitive way of mixing foods and liquids. Offering flexibility and freedom in use by offering a natural spoon-like stirring motion, as well as the traditional way of using an immersion blender and its extensions.


The Whirlblade design is developed on the frustration that comes with the interactive use of an immersion blender. The focus lies on both the interaction between user and the necessary technology enhancements. Current blenders indirectly force users to take on a semi-supinated hand position, which can contradict the natural intuition to mix liquids in a pronated hand position (as one would do with a stirring tool). This resulted in the new design: enable a more intuitive way users can interact with an immersion blender, without excluding user-preferred interaction (supinated or pronated positions) or downgrading on functionality.

¿Cómo funciona?

The mixing part will be submerged in the to-be-mixed substance. A blade will pull the substance through the funnel, allowing better convection and estimated effectiveness of the blending. The current design and implementation of the blade design is similar to conventional immersion mixer blade design, please see Future Plans for more information. The blades are powered by a motor, preferably running on rechargeable battery power.

Ergonomic improvements consist of an evenly distributed weight of the entire product, an upgrade over traditional top-heavy immersion blenders. The power unit will get an upgrade over conventional models, with a target of 1000W. A cordless design gives users more freedom of movement. However, a corded design has also been kept in mind in case cordless isn’t feasible in combination with the previously mentioned increased power unit.

Etapas del desarrollo

Dyson’s products are distinctive from archetypical product shapes. How come? The use of new and different technology tends to have a very high influence on the shape. Therefore the technique has been examined first and what could be improved. Evaluating different techniques like the Archimedes’ screw or re-defining the way we use blades gave new insights for this product. Visuals are bound to the 3D shapes of products, a conclusion that is backed by a mismatched example where 2D aspects are applied to the 3D shapes of an existing immersion mixer.
First some idea sketching was executed, to broaden the possibilities of technology. Concepts integrated a “bladeless” design aspect, as well as almost see-through blades. Focussing on redefining the way of mixing, an idea emerged to flip the motion of the blades by 90°. Offering flexibility and freedom in use and entire different motion, provides a more natural feeling of the usage.
The shape of the handle was designed with the focus on ergonomics with help of foam models. The overall handle shape has been kept to a low implicit (and explicit) use/grip design, allowing use in an upright and pronated ‘stirring’ position. The final 2D visuals were chosen, because they were inspired on the hairdryer, which is a hand operated product as well