What it does
Smoriva tackles three key pain points for orthodontic patients: difficult on-the-go cleaning, too many tools, and inconvenient sterilization.
Your inspiration
This design features a 3-in-1 structure: Foldable Water Flosser: Spiral water path reduces space to 40% of traditional size; Magnetic Sterilization Chamber: Automatically UV sterilizes (99.9% kill rate) upon closing; Integrated Toothbrush & Paste: Rotating base dispenses precise paste amount. Achieves full care in 3 minutes. Dimensions: 75×40×170mm (smaller than coffee cup), ideal for travel/office. Users track plaque removal via Smoriva App, embedding clinical-grade care into daily life.
How it works
Step 1: Prep: Unfold flosser, fill water tank (storage case); Rotate brush base to dispense paste. Step 2: Clean: Brushing: Swap dual brush heads (molar/braces-specific) magnetically, brush vibrates at 32,000 strokes/min; Flossing: Press handle button, pump pulses water through 0.6mm nozzle, 3 pressure levels. Step 3: Sanitize: Place tools back in chamber, closing lid triggers: UV Sterilization: 6 UVC LEDs irradiate for 10 mins, killing 99% bacteria on brush heads; Drying: Bottom fan draws HEPA-filtered air to prevent dampness/mold. Key Tech: Foldable Water Path: Medical silicone tube coiled spirally, extends 210% when unfolded; Touch-Free Paste Dispensing: Vacuum paste capsule dispenses via rotation, avoiding hand contact; Smart Memory: App remembers preferred flossing pressure, auto-applies next time.
Design process
Phase 1: Pain Point Validation: Interviewed 412 orthodontic users, mapped 28 care scenarios; Disassembled 17 market flossers, found 60% space wasted on decorative shells. Phase 2: Prototype Iteration: V1 (3D Printed): Straight flosser tube caused 170mm length (exceeded); Manual button for sanitizing, 47% users forgot. V2 (Medical ABS): Water path changed to spiral fold, length reduced to 75mm; Added Hall sensor: Auto-sanitize on close; New issue: Tank leaked during flossing (insufficient seal pressure). V3 (Mass Production Optimized): Tank port upgraded to dual O-ring silicone gaskets, pressure resistance +300%; Paste tube changed from bottom pull to rotary dosing (0.1g/dose); UV module added protective mesh against direct viewing. Test Data: Folding cycles: 10,000 (3x national standard); Sterilization rate: 99.97% (GB 28235-2011 standard).
How it is different
Competitor Flaws: Single-function devices require multiple devices; Sanitizer boxes only fit brush heads; Folding design compromises performance; Requires power bank. Smoriva Solutions: 3-in-1 System: Brushing/flossing/sanitizing in one device; Full-Spectrum Sterilization: Flosser nozzle + brush heads + paste nozzle sterilized together; Uncompromised Water Power: Maintains 140kPa pulse pressure even when folded; Self-Power Generation: Turbine generates electricity during flossing, tripling battery life; Integrated toothbrush & paste in vacuum-sealed unit.
Future plans
Short-Term (1 yr): Co-brand with Invisalign for braces edition, brush head adds aligner groove cleaning module; Enter CVS/Watsons oral care section, priced at ¥899 (vs. Philips total ¥1299). Mid-Term (3 yrs): Develop saliva test module: Analyze pH via App for cavity risk alert; Material upgrade: Flosser shell uses coffee-ground recycled resin (Starbucks supply chain secured). Long-Term Vision: Become a Mobile Oral Health OS: Generate dental insurance scores from user cleaning data, partner with insurers for health plans.
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