Memo

What it does

Memo is a camera that challenges misconceptions around cognitive decline by promoting an active approach to dementia care. It empowers people in the early stages of dementia to independently capture, share and celebrate the moments that matter to them.

Your inspiration

After my father’s diagnosis with early-onset Alzheimer’s Disease in 2024, I began researching dementia online to find out more. I soon became lost in a rabbit hole of dehumanising statistics and warnings of an inevitably tragic future. Globally, WHO reports 55 million people living with dementia, yet much of the public conversation stays rooted in outdated stereotypes and misconceptions. I set out to create a product that empowers people in the early stages of dementia to capture special memories and stay active to preserve cognitive health and challenge these misconceptions.

How it works

Memo reimagines the traditional camera with thoughtful adaptations for people living with dementia. Using Memo is simple: take a photo, add a voice recording, and scroll through your gallery of memories. The voice recording feature lets users attach thoughts and feelings to photos, deepening emotional resonance and increasing the likelihood of recall when revisiting photos later. The nostalgic two-tone design is customisable with colourful rubber grips that highlight key interactive features. A large digital viewfinder, clearly labelled buttons, and automatic focus and flash make Memo intuitive and accessible. Buttons are grouped functionally on either side of the viewfinder, enabling a two-handed grip for a steadier shot and more comfortable use. The Memo app helps loved ones stay connected through automated notifications and a memory library of sentimental moments. Complex settings that would clutter the camera’s interface can also be adjusted via the app.

Design process

Memo is designed with and for people with dementia. It is the product of an iterative process of development, testing, and refinement. I began by interviewing the experts - people with early-stage dementia and their families - to identify issues in day-to-day life. One quote that stayed with me from an anonymous interview was, “Diagnosis can feel like the end of a story... you spend a lot of time looking back.” By exploring cameras, a vehicle for memory collection and a catalyst for an active lifestyle, I began prototyping ways to simplify this process and transform the experience of diagnosis into something more positive. By rapid prototyping with 3D printing and laser cutting, I produced and tested numerous camera variations based on ergonomics and ease of use. Engaging with dementia support forums, local activity groups, and care homes, I tested prototypes throughout development and regularly presented my designs to dementia-friendly design agencies for feedback. Attending international dementia conferences and presenting at Plymouth Science Park deepened my understanding of the psychological struggles faced by people with dementia and their carers. Memo is the culmination of a year of research, testing, professional insight, and a passion to change how we talk about dementia.

How it is different

The current market for dementia products is saturated with clinical, end-of-life care items that reinforce outdated misconceptions. Memo explores an entirely new, active approach to dementia care, focusing on how exercise, social engagement, and time in nature can help delay cognitive decline and improve quality of life. Memo’s standout design feature is its voice recording button—a technological nod to early 2000s journalist cameras. By allowing users to quickly attach their own feelings and perspectives to photos, it helps them avoid being forced into an unfamiliar reality by others asking overwhelming questions like, “Why don’t you remember when…?” Memo empowers people to remain the authors of their own stories. The centered viewfinder and lens, along with curved rubber grips, offer subtle ergonomic innovations to ensure a steady shot—particularly important as around one-third of people with Parkinson’s eventually develop dementia (Alzheimer’s Society).

Future plans

A working model of Memo is currently in development, marking the next stage of user testing. The design and user interface will then be fine-tuned before moving toward commercialisation, cost analysis, and a viable business plan. Memo is the start of something far bigger than just a camera. The optimistic approach behind Memo will expand into a range of dementia-friendly products, all focused on connection, staying active, and transforming the narrative around dementia. Talks are underway with some of the UK’s biggest suppliers of dementia-friendly products to the Alzheimer’s Society about getting Memo tested and into production.

Awards

Officially endorsed by The Photobook Project, a multi-award-winning project and statement on the importance of active dementia care. Exhibited at New Designers 2025.